Target Audience:
Our target audience will be both larger business and smaller local business. There isn't a range of age because that can vary greatly amount owners, however, we will aim to invite younger owners who may be less familiar with us to join alongside existing older business.
Two Personas:
The new business of Meridian, whether created or brought from out of state, and existing owners of mid to larger companies.
Five Scenarios:
1. I am a new business owner in Meridian who wants to get seen. What opportunites exist?
2. How can I attract more traffic to my business?
3. What benefits does a chamber of commernce have for my business?
4. What networking is possible through the chamber?
5. What rewards can be gained by being a member?